SEO Reporting

SEO reporting should answer one question

Is organic search contributing to the business? Not: did traffic go up? Not: did rankings improve? Those are inputs. The output is whether more people found you through search, contacted you, bought from you, or did whatever action matters for your business.

Most SEO reports focus on what is easy to measure rather than what matters. Organic sessions are easy to measure. Organic-attributed leads require connecting Google Analytics to your CRM or contact forms. We build reports that make that connection wherever possible.

What we track

Ranking positions for your target keywords, tracked weekly and reported monthly. Organic traffic broken down by page and topic cluster so you can see which content is performing. Click-through rates from Search Console for your top pages. And, where your site supports it, organic conversions and leads.

The monthly review

Once a month we go through the report data and flag what changed, what it means, and what the priority actions are for the next month. SEO is a continuous process. The monthly review is where strategy is adjusted based on real performance data rather than assumptions.